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Psychology for Digital Behavior Change (DBC)
Welcome to DBC
Welcome to DBC!
Downloads for DBC
1. Applying Psychology in Digital Media
Overview (0:23)
Persuading in Media (5:09)
History of Influence (7:14)
Essential Digital Influence (7:39)
Media Ethics (8:21)
2. Changing Behavior
Overview (1:05)
Susceptibility to Influence (7:19)
Impact Metrics (14:06)
Realistic Benchmarks (11:55)
Logic Models (4:58)
3. Behavioral Science 101
Overview (0:41)
Psychological Architectures of Daily Life (6:55)
Different Approaches to Behavior Change (6:13)
Psychological Ingredients (14:47)
4. Interactive Influence Model
Overview (0:44)
Behavior Change Taxonomies (7:21)
How the Interactive Influence Model Works (10:39)
5. Source Psychology & Human-Computer Relationships
Overview (1:25)
Identifying Digital Sources (11:43)
My Relationship With Kiki the Tamagotchi (9:26)
Relationships With Technology (12:44)
Relationships With Digital Brands (12:14)
Understanding & Finding Your Source (11:24)
6. Establishing Credibility & Earning Trust
Overview (1:36)
Source Credibility & How It Works (7:16)
Core Credibility Factors (9:45)
Charm Factors (9:01)
Source Damage & Crisis PR (3:12)
7. Audiences, Segments & Personas
Overview (7:06)
Defining Segments & Personas (5:27)
8. Domain 5 (Audience) Audience-Influence Model
AIM Overview (9:47)
9. Domain 2 ( Source) Expression & Interpretation
Overview (3:56)
10. Domain 4 (Media) One-Way Message
Intro to the Product-Design Model (5:50)
11. Product-Design Model (Focus)
Overview (2:53)
Designing for Memory Limits (11:07)
Cognitive Ease (4:49)
Visual Salience (3:18)
Pre-attentive-processing (3:54)
Visual Hierarchy (6:28)
Directional Cues (3:27)
Color & Perception (11:55)
Rocking Your Color Strategy (8:06)
Gestalt Psychology (11:46)
More Gestalt & Homework (6:32)
12. PDM (Persuade)
Overview (3:55)
13. PDM Persuade (Educate)
Overview (0:44)
Schemas & Framing (5:47)
Concrete Versus Abstract Framing (5:05)
Concepts That Trigger Emotions (5:50)
14. PDM Persuade (Motivate)
Overview (1:49)
A Cat Video on Motivation (4:43)
Brian’s Story on the Pyramid of Needs (4:50)
What Motivates People (13:19)
dbc1_motivate__exercise (1:12)
Motivating With Gains & Losses (18:45)
Benefits & Value Props (9:20)
15. PDM Persuade (Nudge)
Overview (1:00)
Nudging Audiences (6:40)
How People Make Decisions (15:41)
Applied Nudging (6:47)
Pricing Structures (10:57)
Defaults & Opt-ins (6:22)
16. PDM Persuade (Assure)
Overview (0:48)
How Trust Works (9:08)
Pyramid of Trust (15:40)
Trust Exercises (7:47)
17. PDM Persuade (Flash Testing)
Overview (5:54)
Testing: Persuasiveness Flash Test (Demo) (7:25)
18. Psychological Wireframing
Overview (0:34)
Wireframe Kit Overview (2:19)
Wireframing Follow-along (5:48)
Psychological Scaffolding (5:12)
19. PDM (Facilitate)
Overview (3:35)
20. PDM Facilitate (Pave)
Overview (4:25)
How People Conceptualize Virtual Space (9:08)
Paving a Path to the Outcome (11:47)
Pave: Architecting a Path (6:57)
21. PDM Facilitate (Guide)
Overview (0:22)
Signifying What to Do Next (7:35)
Intuitive Guides (5:51)
22. PDM Facilitate (Reinforce)
Overview (12:46)
Exercise (2:53)
23. PDM (Re-engage)
Overview (5:16)
Motivate With Low Efficacy (5:55)
24. Prototyping With Digital Psychology
Overview (0:52)
Marketing Channel Mix (1:28)
Change Stages (9:33)
Funnels (5:43)
Media Flows (4:51)
Combinations (1:49)
Prototyping Is Buy-in (1:31)
25. Media
Media Psychology (19:27)
26. Domain 8 (Social Context)
Overview (2:48)
Turning on Social Influence (9:21)
Social & Anonymous Design (16:36)
Self Identity & Relationships (15:34)
Observing & Being Observed (3:15)
Norms 1: Intro (3:04)
Norms 2: Asch Social Conformity (1958)
Norms 3: Normative UI (3:09)
Norms 4: Soliciting & Faking Endorsements (3:07)
Norms 5: Priming Engagement (5:08)
Group Membership: Punishments & Rewards (10:07)
Diffusion of Innovations (9:58)
27. Combining Psychological Principles
Overview (3:02)
Good & Bad Psychological Combinations (9:32)
Managing Psychological Backfires (12:14)
Judging Psychological Combinations (4:47)
Exercise (0:58)
28. Building Psychological Architectures
Overview (0:23)
Principles, Packages & Architectures (5:57)
Scientific Versus Industry Models (5:36)
From Theory to Practice (10:56)
29. Architectures (Motivation & Ability)
Overview (0:37)
Motivational Gateway (1:46)
Extended Parallel Process Model (EPPM) (8:42)
EPPM Canvas & Exercise (2:42)
30. Architectures (Landing Pages)
Overview (0:18)
Landing Page Essentials (5:08)
Landing Page Canvas & Exercise (5:17)
31. Domain 6. Audience Expression & Source Interpretation
Data Capture Techniques (11:29)
Overview (0:45)
Progressive Disclosure (5:27)
32. Domain 7. Two-Way Message
Overview (0:51)
Sequential Gifts & Requests (7:56)
Reminders & Prompts (2:48)
Optimal Timing (3:40)
Personalization (11:14)
Commitments & Goals (2:26)
Reinforcement Learning (7:58)
33. Architectures (Goals, Feedback & Progress)
Overview (0:34)
Self Regulation (6:45)
Gamification (19:36)
Co-ompetition (3:59)
34. Sequential Change Processes
Overview (1:17)
Escalating Valence Strategies (5:23)
AIM & Sequential Change (8:39)
Stage-based Psychological Strategies (3:13)
Exercise (1:05)
35. Optimizing Impact
Overview (4:10)
Creative Variations (13:43)
The Optimization Process (5:23)
Closing
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Brian’s Story on the Pyramid of Needs
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