Psychology for Digital Behavior Change (DBC)
Curriculum
Welcome to DBC
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1. Applying Psychology in Digital Media
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2. Changing Behavior
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3. Behavioral Science 101
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4. Interactive Influence Model
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5. Source Psychology & Human-Computer Relationships
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6. Establishing Credibility & Earning Trust
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7. Audiences, Segments & Personas
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8. Domain 5 (Audience) Audience-Influence Model
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9. Domain 2 ( Source) Expression & Interpretation
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10. Domain 4 (Media) One-Way Message
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11. Product-Design Model (Focus)
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12. PDM (Persuade)
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13. PDM Persuade (Educate)
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14. PDM Persuade (Motivate)
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15. PDM Persuade (Nudge)
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16. PDM Persuade (Assure)
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17. PDM Persuade (Flash Testing)
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18. Psychological Wireframing
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19. PDM (Facilitate)
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20. PDM Facilitate (Pave)
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21. PDM Facilitate (Guide)
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22. PDM Facilitate (Reinforce)
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23. PDM (Re-engage)
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24. Prototyping With Digital Psychology
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25. Media
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26. Domain 8 (Social Context)
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- Overview (2:48)
- Turning on Social Influence (9:21)
- Social & Anonymous Design (16:36)
- Self Identity & Relationships (15:34)
- Observing & Being Observed (3:15)
- Norms 1: Intro (3:04)
- Norms 2: Asch Social Conformity (1958)
- Norms 3: Normative UI (3:09)
- Norms 4: Soliciting & Faking Endorsements (3:07)
- Norms 5: Priming Engagement (5:08)
- Group Membership: Punishments & Rewards (10:07)
- Diffusion of Innovations (9:58)
27. Combining Psychological Principles
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28. Building Psychological Architectures
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29. Architectures (Motivation & Ability)
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30. Architectures (Landing Pages)
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31. Domain 6. Audience Expression & Source Interpretation
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32. Domain 7. Two-Way Message
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33. Architectures (Goals, Feedback & Progress)
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34. Sequential Change Processes
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35. Optimizing Impact
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Closing
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DBCC Certification Test
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